Author Archives: Michael Otieno

ByMichael Otieno

Digital Marketing: Are African airlines doing enough?

airlinedigitalmarketingIf you are a Chief Marketing Officer for an airline in Africa, there are many reasons why we should expect your marketing plans to have moved from the limited-in-reach and expensive traditional avenues such as brochures, magazines, billboards, print, radio, television etc to include digital marketing avenues as a key component of your communication planning.

With shrinking margins, non existent profit, ever increasing operating costs, cost of aircraft lease/purchase, world fuel prices beyond airline control etc how does an airline “spare” more funds for digital marketing?.

Read More

ByMichael Otieno

Why what they say about you online matters

Online Reputation Management: Why what they say about you online matters

Does your organization actively manage its reputation online?

A few years ago, I got an invitation to be part of a turn around team for one of the regional carriers in Africa. Naturally excited about the opportunity and knowing very little about that airline I went straight to my best information source at hand – Google.

The search results were least to say mortifying; ranking highest on the search result was “Here is why you should not fly airline WXYZ” complete with a blog posted under the airlines’ domain with a .net and .org extensions. Whoever posted and managed this blog had a sad story to tell about their experience with the airline. This person gave a blow by blow account of his experience with the airline and its staff in a Stephen King kind of script.

Read More